Pricing

• What are Price takers ?

  Have no option but to charge the ruling market price
• What are Price makers ?


  Able to fix their own price
• What are Price leaders ?


  Market leaders whose price changes are followed by rivals
• What are Price leaders ?


  Follow the price-changing lead of the market leader
• Price Skimming 


  Set a high price to maximise profit and slowly decreases as product matures in market.
• Penetration Pricing


  Offer a product at a low introductory price and gradually increases
• Dynamic Pricing


  Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market demands