Market Research

• Primary Research


  Data collected first-hand for a specific research purpose
• Secondary Research


  Data that already exists and which has been collected for a different purpose.
• Quantitative Research


  Concerned with data and Based on larger samples and is more statistically valid.
• Qualitative Research


  Based on opinions, attitudes, beliefs and intentions and Aims to understand why customers behave in a certain way
• Sampling 


  The gathering of data from a sample of respondents, the results of which should be representative of the population as a whole