EEG data crude + overly general measure of brain activity
averaging technique used to isolate responses - all extraneous brain activity from original EEG filtered out, only response needed left
what remains is event-related potentials - types of brainwaves triggered by events
research revealed different forms and how they relate to cognitive processes
ERP evaluations
S:limitations of EEG party addresses, specific, excellent em portal resolution, frequently used to measure cognitive functions + deficits (allocation of attention resources + maintenance of working memory)
W: lack of standardisation between different research studies - difficult to conform findings, background noise + extraneous material must be eliminated to establish pure data (not easy to achieve)