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Unit 4
Unit cost and Efficiency
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Cards (11)
Economies of Scale
Arise when unit costs fall as output increases
External Economies of Scale
Occur within an
industry
Internal Economies of Scale
Arise from the
increased output
of the business itself
Buying economies
Buying in greater quantities usually results in a
lower
price (
bulk-buying
)
Technical EOS
Use of specialist equipment or processes to boost productivity
Marketing EOS
Spreading
a fixed marketing spend over a larger range of
products
, markets and customers
Network EOS
Adding extra customers or users to a
network
that is already
established
(e.g. mobile phones)
Financial EOS
Larger
firms benefit from access to more and
cheaper
finance
Labour Capital
Unit costs are closely linked to the relationship between
labour
and
capital
in operations
Labour
Intensive
Production relies on using
labour
resources
Capital
Intensive
Production relies on using
capital
resources