Identifying and Understanding Customer Needs

• Four main customer needs:

  • price
  • quality
  • choice
  • convenience
• Price - how much a business charges for its product or service

  • fair
  • value for money
  • low prices = more customers (generally)
  • matches to quality of product/service
• Quality - the standard of the product or service being offered

  • low prices = lower level of quality (generally)
  • high prices = higher level of quality (generally)
• Choice - administering to different needs and desires

  • ranges of styles
  • sizes
  • vegan/vegetarian options
  • e-commerce business have wider choice available (not limited to premises)
• Convenience - something being easier, quicker or less hassle for customers

  • e-commerce
  • next day delivery
  • takeaways
• Generating Sales

  Needs:

  -clear idea of customer wants/needs

  -meet customer product requirements

  -e.g animal products to vegans
• Business Survival

  -aim of new, small businesses

  -relates to the business operating for at least 12 months

  -keeping up with changing customer requirements (e.g seasons)