We’ll-controlled research

• P- one strength of the behaviourist approach is that it is based on well controlled research
• E- behaviourists focused on the measurement of observable behaviour within highly controlled lab settings. By breaking down behaviour into basic stimulus-response units, all other possible extraneous variables were removed, allowing cause-and-effect relationships to be established.
• E- For instance skinner was able To clearly demonstrate how reinforcement influenced an animals behaviour
• L- this suggests that behaviourist experiments have scientific credibility