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research and development
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Created by
Jordan Lion
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Cards (38)
What does R&D stand for in a business context?
Research
and
Development
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Why is R&D essential for businesses today?
It helps
businesses compete
in a
dynamic marketplace.
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What is the primary goal of R&D?
To identify
new ideas
and turn them into
products
,
services
, and
processes.
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What is product innovation?
Bringing a
new idea
to the
marketplace.
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What is process innovation?
Implementing new ideas
in the
workplace.
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Why do governments encourage innovation in businesses?
Because it helps
grow the economy
, creating
employment
and
wealth.
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What is pure research?
Research conducted just to find out
how
or
why
, with
no product objective.
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What is laboratory research?
Testing new pharmaceutical compounds
on
animals.
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What is the purpose of evaluating existing products in research?
To
identify problems
and find
resolutions.
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What is brainstorming in the context of research?
Using
discussion groups
to generate
novel ideas
for
solving problems.
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What is development in the context of R&D?
The process of turning
research ideas
into
commercially viable products
or
processes.
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Why is development considered a costly and complicated process?
Because it can take
many years
and requires
significant resources.
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When was Concorde originally conceived?
1962
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When did Concorde enter regular service?
1975
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Why is it important for businesses to reduce development time?
Because
shorter product life cycles
are now the
norm.
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How has the automotive industry changed regarding product launches?
Manufacturers now launch
new models
or
revamp
existing ones
three
times a
decade.
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What is the typical cost of development for car manufacturers?
It can cost hundreds of
millions
of
pounds.
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What are the distinct stages in the product design and development process?
1.
Identification
of problem
2.
Research
3.
Development
of ideas and solutions
4.
Development
of
prototypes
5.
Final
design
6.
Testing
7.
Manufacturing
and
launch
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Why do businesses need to invest in R&D?
To keep up with
competition
and
attract customers.
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What is one benefit of launching new products?
It helps gain a competitive edge.
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How does R&D improve a company's image?
By
reducing costs
and
improving product quality.
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How does R&D benefit
consumers
?

By providing a
greater variety
of
goods
and
services.
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Why do pharmaceutical, aircraft, and electronics companies rely heavily on R&D?
Because their
existing products
become
redundant quickly.
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How do car manufacturers and the construction industry approach R&D?
They often
wait
to see what the
competition
is doing.
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What is the role of marketing in industries that do not prioritize R&D?
Marketing often takes
precedence
over R&D.
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What was Britain's historical position in research and development?
Britain
was a
world leader
in
research.
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What percentage of major inventions in the last 60 years were conceived by British entities?
Over
50%
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Why do companies need to budget for R&D?
Because it is a
highly expensive business activity.
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What trend has been observed in British companies regarding R&D investment?
Many companies have focused on
short-term gains instead
of R&D.
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How have businesses started to reverse the trend of poor R&D investment in Britain?
By linking with
universities
for
funding
and
research fellowships.
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What is the role of science parks in relation to universities?
They allow
small companies
to
develop ideas
based on
university research.
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How does effective research impact product life cycles?
It
shortens life cycles
and helps businesses
stay competitive.
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What challenge do small businesses face due to shorter product life cycles?
They find it
hard
to
survive
due to
increased R&D costs.
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What has happened to companies like Lotus, Rolls Royce, and Aston Martin in the UK automotive industry?
They have become
parts
of
larger motor groups
due to
R&D costs.
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How can market research support R&D?
It can
identify latent demand
that
products
need to
meet.
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What is the difference between research and development and market research?
They are very
different activities
, although
market research
may lead to
R&D.
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What are some discussion themes related to R&D?
'Businesses that do not invest in R&D are doomed to failure.'
Why is R&D considered
risky
by some stakeholders?
Evaluate the costs and benefits of innovation for a business and its stakeholders.
Why did the Canadian business buy this UK-based business?
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What is the URL provided for the Cardiff University spin-out technology firm Mesuro?
http
:/
/www.walesonline.co.uk
/
business
/
business-news
/
cardiff-university-spin-out-technology-firm-8530959
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