Internal influences

• Products

  The type of good or service a business produces or sells influences business operations.

  -Physically large products need sufficient space to be produced and /or stored e.g. furniture/planes/boats/ears. 

  -How many (if any) raw materials are used in its production (storage + processing facilities are needed) eg clothes manufacturing (cotton, buttons, leather), restaurant meals (5 star)

  -Size of product range can vary from few options
• Location

  This is a very important factor for many businesses, it influences profitably. Some businesses may require regular passing foot traffic. Others don't.
• Location

  -Visibility: Some businesses require customers to see them easily when passing by, for example most retailers

  -Cost: (lease or purchase price of store/shop/factory/office) If visibility/passing traffic is needed as locating in a busy mail may be necessary. Low cost sites are those without visibility needs

  -Proximity: The people who need efficient proximity include retailers and those who don’t are businesses whose products are eventually shipped/shopped by the customer

  -Proximity to support services: The activities needed to support the core function of a business.
• Resources

  Human resources. These are the employees of the business and are generally its most important asset. 

  Information resources. These resources include the knowledge and data required by the business such as market research, sales reports, economic forecasts, technical material and legal advice. 

  Physical resources, which include equipment, machinery, buildings and raw materials. 

  Financial resources, which are the funds the business uses to meet its obligations to various creditors. 
• Management

  ssentially their way of doing things. Including their behaviour, and attitude when making decisions, when directing and motivating staff to undertake set tasks and when implementing planes to achieve business objectives.
• Business culture

  Corporate values, ideas, expectations and beliefs shared by members of the organisation. Each business develops its own way of doing things. The style or character of a business is consequently reflected in its culture. A business culture can be revealed by: politics, goals or slogans, unwritten or informal rules (dress code, language of staff, the way they treat other staff and customers).