PAINT COLOURS

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Created by
Carys Evans

Cards (5)

  • Valspar paint brand renamed pink paint products over gender stereotypes
  • the old names were:
    dollface
    sweet angel
    girly girl
    lady like
  • changed names to more empowering, gender neutral terms
  • new names:
    woke up like this
    anything you can do
    fearless
    like a boss
  • Critical Feminist said - old names contain stereotypes about gender that restrict aspirations and opportunities
    the language we use matters, it not only reflects the world around us, it helps us construct it