States that things take place with the organism that mediate between stimulus + response
->The person's internal + mental process will affect their behaviour
what is the main assumptions?
-People learn through observation + imitation of others within a social context
-Suggests that learning occurs directly through classical + operant conditioning, but also indirectly through vicarious learning
-It combines both behaviourist + cognitive elements to explain learning
-It mainly uses observation and lab experiments
What are the key aspects of affective role models?
Age, gender, ethnicity, successfulness, some you look up to, social-economic background and someone who increases your confidence
What is the mediational processes?
Individuals do not automatically observe the behaviour of a role model and imitate it. There is some thoughts prior to imitation which is called the mediational processes
What are the 4 stages of the mediational processes?
Attention - The behaviour has to grab our attention
Retention - We have to remember the behaviour
Reproduction - We attempt to imitate the behaviour but may be limited by physical ability, confidence or simply opportunity
Motivation - The reward + punishment that follow the behaviour will be motivation to either repeat the behaviour or not
What is self-efficacy?
-A person's belief that they can be successful when carrying out a particular task -> the degree of one's feeling's about one's ability to accomplish goals
-Can come in several forms (cognitive, motivational, affective and section processes
What is vicarious reinforcement?
The process of learning by observing others being rewarded or punished for their behavior, motivating us to reproduce the behaviour or not
-Bandura suggested that aggression can be learned directly via operant conditioning but indirectly through vicarious reinforcement
Bandura'sBobo doll study?
-Aim: to see whether behaviour could be learnt through observation
-Procedure: split ppts into 2 groups (G1 - exposed to adults acting aggressively (verbally + physically) towards the doll, G2 - exposed to non-aggressive adults)
-Results: those exposed to the aggressive adults reproduced verbally + physically aggressive behaviour and those exposed to non-aggressive adults showed virtually no aggression