Media Richness Theory (MRT)

• Agrees that the critical thing lacking in virtual relationships is non-verbal cues such as facial expressions and gestures
• An individual isn't able to know the immediate reactions of their communicating partner and is more likely to view CMC as an inappropriate way of expressing oneself and getting feedback
• They disclose less
• MRT predicts less SD in virtual relationships because of the reduced cues available
• MRT, virtual relationships would exhibit less breadth, depth and frequency of SD
• Rich media is better for communicating personal information and difficult concepts - it's argued that they are more suitable for developing romantic relationships