They provide an internal transport system, are selectively permeable, provide a reaction surface, and isolate organelles for specific metabolic reactions.
Osmosis is the diffusion of water across semi-permeable membranes from an area of higher water potential to an area of lower water potential until equilibrium is established.
Osmosis into plant cells causes the protoplast to swell, making the cell turgid, while osmosis out causes the protoplast to shrink, making the cell flaccid.
Simple diffusion is a passive process that requires no energy, involving the net movement of small, lipid-soluble molecules through the bilayer from high to low concentration.
Facilitated diffusion is a passive process where specific channel or carrier proteins transport large and/or polar molecules down the concentration gradient.
Active transport is an energy-requiring process where ATP hydrolysis releases a phosphate group that binds to a carrier protein, changing its shape to transport molecules from low to high concentration.