Field

• IV is still manipulated but in a real life setting
• Strength- take place in a natural setting often without people knowing they’re taking part. this means people will not be influenced by demand characteristics and will behave as they normally would as participants may not know that they are being studied so the results are likely to generalise to the real world
• Strength- have high ecological validity. Ecological validity is the extent to which results can be generalised to the real world
• Weakness- can’t control extraneous
• Weakness- suffer from ethical issues
• Weakness- less control can produce low internal validity