Minority Influence

• Minority influence: where one person/small group of people influences the beliefs and behaviour of other people 
• Synchronic consistency: they're all saying the same thing
• Snowball effect: when the minority view gradually becomes the majority view and change has occurred
• Diachronic consistency: they have all been saying the same thing for some time
• Augmentation principle: when minorities risk themselves in an extreme acton to bring attention to their view
• Minority influence:

  > conformity where majority is doing the influencing (majority influence)

  > minority influence leads to internalisation (public/private behaviour beliefs changed by the process)

  > Moscovici studied this process "blue slide, green slide"

  > study + other research have drawn attention to main processes in minority influence