Emphasises females make a greater investment of time, commitment and reources befre, during and after birth. Both sexes are 'choosy' as they both stand to lose if they invest in a substandard partner so consequences of making wrong choice of partner is more serious for females than males so it pays for females to be more 'choosy'. Thus, females optimum mating strategy is to select a genetically fit partner who is able and willing to provide resources.