Iv is naturally occuring (so is not manipulated by the researcher) in an everyday environment. The researcher simply records the effect of the IV (which is usually a life event to do with nature on the DV)
IF a study is high in ecological validity it means the findings can be generalisedtoreallife, as the environment that the experiment was conducted in was reflectiveoftherealworld and nit artificial (fake)
Did the Iv produce the change in the DV (or did something else affect the DV, such as an extraneous variable)? If there are strict controls of variables, a study is said to have internal validity.
When participants know they are taking part in an experiment they may guess what the experiment is about and alter their behaviour to fit in with expectations
- High control over extraneous variables meaning any effect on the DV is likely to be result of manipulation to IV= certain show of high internal validity
- Replication is possible due to high level of control meaning no new extraneous variables introduced when repeating