JAMIE OLIVER

• Staff at Jamie Oliver restaurants were required to use certain words when describing food to customers
• many words were from an essex dialect or Jamie Olivers own dialect

  proper rustic

  lush

  Dollop
• some words were more American

  mega

  pimp

  wicked

  radical

  treasure
• what are the effects of these words

  almost sounds as if Jamie is speaking himself if use his own dialect

  makes menu items sound more appealing so they sell better and increase the view of the company