culture bias- a tendency to interpret all phenomena through the lens of ones own culture, ignoring the effects that cultural differences may have on behaviour
What did Henrich's research show? (2010)
he reviewed hundreds of studies and reported that 68% of participants came from USA, 96% came from industrialised nations - concluded most participants fall under the WEIRD category
Henrich's research suggests that psychologists claims to have discovered facts about human behaviour are actually biased on a select group of individuals
consequence of WEIRD participants being universally applied?
behaviour that deviates may seem abnormal, inferior or unusual
Ethnocentrism is when researchers judge other cultures by the standards/values of their own culture, presuming that this is what is normal and correct
ethnocentrism can be when people believe in the superiority of their own culture and leads to discrimination/prejudice
