Gender Bias - the differential treatment or representation of men + women based on stereotypes rather than real differences
-E.G. women stay at home, men work
Alpha bias - exaggerating gender differences
Beta bias - Ignoring or minimising the differences between male and female
Androcentrism - Mental process of viewing the world from a male point of view
Examples of alpha bias in gender
-Social biological theory of relationships formation - suggests that all men have/should sleep with multiple women to ensure that their genes are passed down, suggesting that women should have children and stay loyal while men sleep with multiple different women
Example of beta bias in gender
-Zimbardo, Asch, Milgram have all shown androcentrism and beta bias in their experiments (using only male particpants and applying the findings to females0
-Kohlberg's theory of moral development - assumed based on his findings (males only) that everyone would have the same moral + solutions in a dilemma