Limitation of animal studies - evidence that effects of imprinting not as permanent as Lorenz believed. Imprinting now thought to be a 'plastic' or flexible mechanism (Hoffman). For example, Guiton found he could reverse imprinting in chickens who tried to mate with gloves, found that after spending time with own species, able to engage in normal sexual behaviour with other chickens. Suggests impact of imprinting on mating behaviour not fixed and can be changed with experience. Thus, Lorenz overestimated importance of imprinting and effect on development on sexual and attachment behaviour.