Modes of Persuasion

• Ethos, also known as Appeal to Authority, is used to convince an audience based on the author's credibility or character.
• Logos, sometimes known as Appeal to Logic, is used to persuade people with a reason, logic, and facts.
• Pathos, also known as Appeal to Emotion, plays on the emotions of the audience to persuade them. It is also used when you want the audience to feel something towards you; want to leave a mark on them.