To select an appropriate statistical test you need to know:
The level of measurement/type of data that has been used
The type of test – difference or correlation?
The design used – independent groups/ repeated measures/matched participants?
nominal data is often referred to as categorical data as it is data which can be separated into discrete categories which do not overlap
Nominal data is collected by counting the frequency of each category.
An example of nominal data, in terms of biology, would be hair colour (brown, black, red, etc.)
ordinal data is measured on a scale with distinct levels but no fixed intervals between them
ordinal data is data that is presented in rank order (e.g. places in a beauty contest, or ratings for attractiveness). it is also a form of categorical data
Interval level data is data measured in fixed units with equal distance between points on the scale and can go into minus figures. Uses standardised scales . For example, temperature measured in centigrade.
interval data is continuous; the value recorded could be any point on the scale used, not limited to a small set of discrete categories
examples of interval data are time in seconds, weight in grams and temperature in celsius
Ratio data is similar to interval but you cannot have minus figures. There is an absolute zero point.
the four levels of measurement are nominal, ordinal, interval and ratio
there are two types of test- difference or correlation/association
Is the research hoping to find that women will be more helpful than men or that there will be a difference in what men and women look for in a relationship? If so then you need a TEST OF DIFFERENCE.
Is the study hoping to find that there is a relationship between level of attractiveness and partner choice? Do people choose partners of a similar level of attractiveness to themselves? If so you need a TEST OF CORRELATION.
the design refers to the organisation of the participants in the research- independent groups/ repeated measures/matched pairs?
experimental design
Related data means the same group of people undergoing both conditions (repeated measures design/matched pairs). Unrelated means that the research is looking at two different groups of people i.e. control and experimental group, early or late risers etc. (independent groups)
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