Organic Growth

• What is organic growth?


  Growth a company achieves from its exsiting businesses rather than newly acquired ones.
• What are the three elements to organic growth?


  • Investing in existing high-growth activities by reallocating fundos from a variety of sources.
  • Creating new products, services or business models.
  • Performing better by constantly optimising their core commercial capabilities, such as sales, pricing and advertising.
• What are the pros of organic growth?


  • Allows business owners to maintain control of their company, whereas a merger or acquisition would dilute or strip away their control.
• What are the cons of organic growth?


  • Organic growth takes longer, as it is a slower process to aquire new customers and expand business within existing customers.