MEMORY

• what are the 3 types of coding

  acoustic visual semantic
• what is acoustic coding


  the sound of a stimulus
• what is visual coding

  the physical appearance of the stimulus
• what is semantic coding

  the meaning of the stimulus
• what coding does the short term memory use

  acoustic
• what type of coding does the long term memory use

  semantic
• how does information arrive in the sensory memory


  as a sound, image or feeling
• what are the 3 forms of storing in the sensory memory

  echoic iconic haptic
• what is the iconic store

  vision
• what is the echoic store

  sound
• what is the haptic store

  touch
• who was the researcher for the 3 stores in the sensory memory

  Sperling in 1960
• write the multi-store memory model in order

  environmental stimuli- sensory memory- short term memory- long term memory
• in the multi store memory model how does the information go from the second stage to the third stage

  through attention
• in the multi store memory model how does information go from the third stage to the final stage

  through rehearsal
• int he multi store memory model how does information go from the final stage to the third stage

  through retrieval
• what is the capacity in the sensory memory, short term memory and long term memory

  Sensory- unlimited (however not all information is stored) short term- 7+ - 2 long term- unlimited
• what is the duration in the sensory memory, short term and long term memory

  sensory- 0.5 -2 seconds short term- 30 seconds without rehearsal long term- limitless however its subject to decay
• what is the encoding in the sensory memory, short term and long term memory


  sensory- iconic, echoic, haptic short term- acoustic long term- semantic
• how does forgetting happen in the sensory, short and long term memory

  sensory- unknown short term- displacement long term- decay and interference
• who was the researcher for capacity in the short term memory

  Jacob in 1887
• who was the researcher for duration in the short term memory

  Peterson in 1959
• who was the researcher for encoding for both short and long term memory

  Baddeley in 1966