Ppt2

• What is the primary focus of communication according to the study material?

  Communication is the art of creating and sharing ideas for a specific purpose.
• Why is effective communication important?

  Effective communication ensures that information is transmitted without changing the content and context of the message.
• What factors dictate the choice of communication skills?

  The choice of communication skills varies based on the situation, content, and intended recipient of the information.
• What percentage of professionals believe that communicating in English is important for work success?

  91%, but only 7% of them indicate that heir current level of English is sufficient for their job
• What does the study by the McKinsey Global Institute reveal about professionals' English proficiency?

  Only 7% of professionals believe their current level of English is sufficient for their jobs.
• What are some examples of communication barriers mentioned in the study material?

  Communication barriers include cultural differences, varying expectations, and differences in communication styles.
• What are the principles of effective communication?

  • Requires connection between people
  • Involves exchanges of thoughts and emotions
  • Leads to mutual understanding
• How has globalization affected communication?

  Globalization has led to increased economic, political, and cultural integration among diverse cultures.
• What is the significance of ASEAN Integration in Southeast Asia?

  ASEAN Integration has opened discussions for future collaborations among social communities.
• Why is it important for Filipinos to communicate effectively within their diverse communities?

  It is imperative to communicate effectively with people regardless of age, gender, race, ability, religion, sexual orientation, income, marital status, or ethnicity.
• What role does diversity play in modern communication?

  Diversity is essential for effective communication and understanding cultural differences. For a meaningful social life and successful professional career
• What is the internationally recognized lingua franca mentioned in the study material?


  English
• How has digital technology impacted communication across cultures?

  Digital technology has erased territorial boundaries and changed perceptions of strangers.
• What is a multiculturalist according to the study material?

  A multiculturalist is someone who is engaged with and respectful of people from different cultures.
• What example is given regarding Gerber's marketing in cultures with low literacy rates?

  Women in cultures with low literacy rates use pictures to understand products, leading to misinterpretation of Gerber's packaging.
• What cultural misunderstanding occurred with the Irish Mist whiskey in Germany?

  The word "Mist" translates to "crap" in German, causing potential offense.
• What does the brand name "Joni" mean in Sanskrit?

  Yoni means 'uterus' or 'vagina' in Sanskrit.
• What cultural insensitivity did McDonald's face in their advertising?

  McDonald's ad featuring a man begging caused outrage in Chinese culture.
• What was the issue with McDonald's printing an excerpt from the Koran on their hamburger bags?

  It was seen as sacrilegious by Muslims.
• What misunderstanding occurred with the symbol for "fragile" in Africa?

  Workers thought the symbol represented broken glasses and discarded the boxes into the sea.
• What cultural offense was caused by the film "Hollywood Buddha"?

  The film's poster depicted the lead actor sitting on the Buddha's head, which is considered degrading.
• What was the issue with Coors' slogan "Turn it loose" when translated to Spanish?

  It translated to "Suffer from diarrhea" in Spanish.
• What are the consequences of cultural insensitivity in global communication?

  • Misinterpretation of messages
  • Unnecessary tension between people
  • Negative impact on business and relationships
• What gesture is considered insulting in Muslim cultures?


  Showing the sole of a shoe is perceived as insulting.
• What is considered a social faux pas in Korea?

  Crossing one's legs while seated is a social faux pas in Korea.
• What defines ethical communication?

  Ethical communication is genuine, open, cooperative, and sensitive to cultural and social beliefs.
• What constitutes unethical communication?

  Unethical communication involves intent to conceal the truth or cause damage to individuals or groups.
• What guide questions should be considered in analyzing print advertisements for ethical communication?

  1. What is the message of the ad?
  2. How is the message underscored? What semiotics are used?
  3. Is there any individual or group that may be offended by the ad?
  4. Is there another way of presenting or delivering the message?
  5. Do you think the ad is ethical?
• Communication is


  The art of creating and sharing ideas for specific purpose
• Verbal communication

  Which includes the use of language, sounds, and of voice
• Non-verbal Communication

  Which includes body language and facial expressions
• Written communication 


  Such as through journals, emails, blogs, and text messages
• Visual communication 


  Which involves signs, symbols, pictures, graphics, and emojis
• Effective Communication 


  Is dependent on how rich those ideas are, and how much of those ideas are retained in the process
• Forms of communication 


  • Verbal communication
  • Non-verbal communication
  • Written communication
  • Visual communication
• Physical noise


  Cars passing by, someone pounding on the table
• Physiological issues


  An upset stomach
• Principles of effective communication

  Clarity

  Consciousness

  Completeness

  Organization

  Empathy

  Flexibility
• Effective communication requires a certain level of connection between and among people


  allowing a series of exchanges of thoughts and emotions, eventually leading to mutual understanding. In order for that to happen, the following principles must be observed.
• Clarity. 


  This pertains to both the message and the purpose why the message has to be sent.