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Cards (6)

  • What is the definition of international marketing?
    International marketing refers to the process of planning, producing, promoting, and distributing goods or services to customers in different countries.
  • Why is it important to adapt marketing strategies in international marketing?
    It is important to adapt marketing strategies to suit the cultural, economic, legal, and social differences of various international markets.
  • What are the key components of international marketing?
    • Planning
    • Producing
    • Promoting
    • Distributing goods or services
    • Adapting strategies to cultural, economic, legal, and social differences
  • What is the significance of the term "international" in international marketing?
    The term "international" signifies that marketing activities are conducted across different countries.
  • How does international marketing differ from domestic marketing?
    International marketing involves multiple countries and requires adaptation to various market differences, while domestic marketing focuses on a single country's market.
  • If a company wants to enter a new international market, what should they consider regarding their marketing strategy?
    They should consider the cultural, economic, legal, and social differences of the new market.