BETA BIAS

• WHAT IS BETA BIAS?

  research that focuses on the similarities between men and women and therefore tends to present a view that ignores or minimises these differences
• WHAT EVIDENCE IN PSYCHOLOGY IS THERE FOR BETA BIAS?

  • Milgram's Electric Shock Theory
  • Asch's Conformity Study
• HOW DOES MILGRAM'S STUDY SUFFER FROM BETA BIAS?

  consisted of 40 male participants and only male authority figures
• HOW DOES ASCH'S CONFORMITY STUDY SUFFER FROM BETA BIAS?

  consisted only of male participants
• REAL WORLD APPLICATION OF BETA BIAS?

  women being angry at certain times during their menstrual cycle is known as pre-menstrual syndrome