minority influence

• what is minority influence ?

  a form of social influence in which a minority of people persuade others to adopt their beliefs , attitudes or behaviour.
• what is consistency ?

  keeps the same beliefs both over time and between individuals that form minority
• what is commitment ?

  demonstrates their dedication to their position as it shows they aren't acting out of self interest.
• what is flexibility ?

  they accept the possibility of compromise
• what is the snowball effect ?

  increasing numbers of people switch from majority to minority position
• what is social crypto amnesia ?

  process in which minority beliefs become majority held views.
• what is the aim of moscovis study ?

  investigate the process of minority influence and how consistency effects this
• what is the procedure of moscovis study ?

  all female group shown 36 slides that were diff shades of blue

  first group- confederates answered green for every slide

  second group- confederates answered inconsistently
• what were the results of moscovis study ?

  consistent group - 8.42% answered green

  inconsistent group - 1.25% answered green
• what was the conclusion of moscovis study ?

  consistency increases minority influence
• what was the evaluation of moscovis study ?

  lab experiment - cause and effect , lacks mundane realism

  lacks population validity - all female group , not generalizable

  unethical - deception