AO3

• Nomothetic Approach:

  Pros:

  • More science-based - more evidence is required to formulate laws
  • Practical uses - findings can be used to predict future behaviour eg Zimbardo

  Cons:

  • Limited generalisability - predictions can be made about groups, not individuals
• Idiographic Approach:

  Pros:

  • Uses qualitative methods - predictions of the individual can be made as there is a detailed account of the person

  Cons:

  • Time consuming - a lot of money is required to study an individual in depth