AO3

• Alpha Bias:

  Pros:

  • Led to criticism of cultural views that praise 'male' qualities e.g aggression
  • Led to a rise in valuation in 'female' qualities

  Cons:

  • Sustain prejudice and stereotypes e.g US army post WWII carried an IQ test
• Beta Bias:

  Pros:

  • Makes people view men and women the same leading to equal treatment eg. workplace

  Cons:

  • misrepresents capabilities of both genders