The change in total revenue form selling one extra unit of output.
What is meant by price-taking businesses?
A price taker has to sell at the market price - found in perfect competition.
What is meant by revenue maximisation?
Revenue maximisation is an output when marginal revenue = zero (MR=0).
What is meant by revenue synergies?
The ability to sell more products and services or raise prices after a business merger e.g. marketing and selling complementary products; cross-selling into a new customer base and sharing distribution channels.
