ETHNOCENTRISM

• WHAT IS ETHNOCENTRISM?

  tendency to assume one's own culture in superior to others in the way it behaves/ interprets behaviour (overemphasises importance of own behaviour)
• EVIDENCE OF ETHNOCENTRISM IN PSYCHOLOGICAL THEORY AND RESEARCH?

  Ainsworth's ethnocentric theory of attachment was developed using Strange Situation (American-Canadian researcher and American participants)

  • Van Ijzendoorn and Kroonenberg studied attachment cross-culturally but through the eyes of an individualistic culture