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Sociology - Research Methods
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Cards (85)
what are the 6 research methods?
○
Questionnaires
surveys
○
Interviews
○
Observation
○
Experiments
○
Statistics
○
Case studies
Define what questionnaires surveys.
A
list
of
written
responses
completed
by a number of
respondents
what are interviews?
A
researcher
directly
asking a series of
questions in-person
to one or more
interviews
What is observation?
The process of
watching
or closely
monitoring
someone
or something
Define experiments.
A
method
which
aims
to
measure
the
effect
(IV) something has on an
outcome
(DV)
Define statistics
The
collection
and
analysis
of
numerical
data
What is a case studies?
In-depth investigation
of an
individual
,
group
or
event
what are the two types of questionnaires?
○
In-person
○
Postal
/
Online
What are the types of interviews?
○
Unstructured
○
Semi-structered
○
Structered
○
Focus
group
what are the four types of observation?
○
Covert
○
Overt
○
Participant
○
Non-participant
What are the types of statistics?
○
Official
○Non-official
what does in-person survery mean?
Respondent
completes
questionnaires
live
infront
of the researcher
What does Postal/Online survery mean?
Respondent has to
submit
answers
online
or send
questionnaires
in
post
What does unstructured interview mean?
No
pre-planned
questions,
free-
flowing
discussion
What is semi-structered interviews?
List of
questions
prepared, but researcher can
leave
some
out
What is structured interviews?
Pre-planned
questions,
cannot
deviate
from them
What is a focus group interview?
Small
group of people
interviews together
on a
topic
What does covert observation mean?
Researcher is '<
undercover'
,
doesn't
inform
participants of thier
intentions
What does overt observation mean?
Researcher
'comes clean'
, the group is
aware
of the
researcher
What is a participant observation?
Researcher
actively joins
the
group
they are
studying
What is a Non-participant observation?
Observes from a
distance
and
doesn't
intervene
What is a Laboratory Experiment?
Takes place in an
artificial
,
highly controlled
environment
What is a Field experiment?
Takes place in a
'normal'
,
non-controlled
environment (e.g
home
,
work
,
school
)
What is a Natural experiment?
Researcher has
little
/
no
control
-naturally
occurring
What is a Official statistics?
Data collected
by the
government
(
ONs
)
What is a Non-official statistics?
Data
collected by
non-governmental charities
and other places (e.g
schools
)
What are the advantages of In-person surveys?
○ Representative = Can reach large number of
people
, big
samples
What are the disadvantages of In-person surverys?
○Validity = close-ended questions means lack of
detail
What are the advantages of Postal/Online surverys?
○ Practical =
cheap
,
easy
, not
time-consuming
What are the disadvantages of Postal/Online interviews?
○Representative =
Low responsive rate
What is a disadvantage of Unstructured interviews?
○
Practical
=
time consuming
takes a while to
interview
What is an advantage of semi-structured interview?
○ Validity =
Reseacher flexibility
, able to ask
in-depth questions
What is a disadvantage of semi-structered interview?
○
Representative
= Only a
small number
can take part, not a
quick process
so a
small sample
What is a advantage of structured interview?
○ Reliability =
Same interview repeated several times
What is a disadvantage of structured interview?
○
Validity
=
Sensitive
topics, people may not want to talk about a
painful experience
What is a advantage of a focus group?
○
Validity
= interviewees may fell
comfortable
with the group and answer
honestly
What is a disadvantage of a focus group?
○ Validity =
Hawthorne effect
,,
peer pressure
,
embarrassment
leads to
dishonest answers
What is an advantage of covert observation?
○
Validty
= participant do not
know
they are being
observed
so act
honestly
What is a disadvantage of covert observation?
○
Ethical
= Participants are
not
asked for
consent
What is an advantage of overt observation?
○ Ethical =
NO Ethical issues
, parti are asked for consent
See all 85 cards
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