Variables affecting conformity

    Cards (16)

    • Asch's research
      • Asked participants to say which line matched the standard line closest (A, B or C)
      • 1 participant, 7 confederates
      • Real participants answered second to last
      • There was also a control group
    • Findings
      • Control group has an error rate of 0.04%
      • Critical trials- 32% conformity
      • 25% never conformed
      • 5% conformed to all 12 wrong answers
    • Reasons for conformity
      1. Distortion of action
      2. Distortion of perception
      3. Distortion of judgement
    • Distortion of action- majority of participants conformed publicly, not privately
    • Distortion of perception- participants believed their perception must be wrong, so conformed
    • Distortion of judgement- participants had doubts concerning the accuracy of their judgements and conformed
    • Levels of science
      • Falsifiability
      • Objectivity
      • Reliability
      • Systematic process
    • Variables affecting conformity
      1. Group size
      2. Unanimity
      3. Task difficulty
    • Unanimity
      • Introduced a confederate who didn't agree with the others
      • Gave right answer/ gave another wrong answer
      • Conformed less than one quarter of what it was previously
      • Behaved more independently
      • Conformity depends on whether the majority is unanimous
    • Weaknesses
      • Doesn't account for individual factors- personality affecting conformity
      • Cannot be generalised- only western college aged men
      • Volunteer sampling
    • Strengths
      • Concurrent validity- Lucas et al found people conformed in harder situations
      • Reliability
      • Useful- understand political opinions, how power is gained, how a jury makes their decision, etc
    • Locus of control
      • Internal- a person's actions are all their doing/ responsibility
      • External- Blame is placed on others
    • Western culture- more individualistic, argue there is a bigger internal locus of control
    • Men- Evidence suggests that women are more likely to conform than men
    • Age- College aged people are seen to be more individualistic, less likely to have their opinions swayed
    • Lucas et al (2006)
      • Asked participants to answer easy and hard maths questions
      • Found that people were more likely to conform when the questions were harder
      • ALSO found that conformity is more complex than Asch suggested
      • Individual factors influenced conformity- those who were more confident in their maths skills were less likely to conform