Qualitative data is data that is detailed and indepth in the form of description - often in a written form
What is quantitative data?
Quantitative data is data that is numerical or can be turned into numerical and statistical form
What is a sample?
the participants/group of people who are selected to represent the target population in research
What is ecological validity?
Ecological validity relates to whether the task and/or setting (of apiece of research) are representative of real life
What is data?
Information we collect about participants/how we measure a participants' behaviour
Features of longitudinal studies
studies the same people/group over a periodoftime
tracks development of behaviourovertime
collects multiple sets of data
Features of snapshot studies
conducted at one pointintime
doesn'ttrack the development of behaviour
collects one set of data
What makes a study have high ecological validity?
the study is carried out in realisticconditions and if the task is something people woulddoinreallife
What makes a study have low ecological validity?
the study is carried in a highly controlled and artificial setting and the task wouldn't happen in day to day in real life
What are the 4 common research methods?
experiments
observations
self reports
correlations
Research Method: Experiments
a piece of research that measures the effects of an independent variable and how it causes change in a dependent variable. 3 diff types -> lab, field and Quasi. researcher sets up a situation (who, when, where, what and how) and then studies behaviour
Research Method: Observations
watching people with or w/o their knowledge and looking for certain categories of behaviour
Research Method: Self Reports
asking people what they do or what they feel or think by questionnaires or interviews
Research Method: Correlations
looking at how 2 co-variables are related to each other then plotting the data on a scatter graph
What are methodological issues?
refers to factors that need to be considered in planning, conducting and gathering data for research