HOFSTEDE's analysis

• The hofstede's cultural dimenensions include power distance, collectivism vs individualism, femininity vs masculinity, uncertainty avoidance, short term vs long term and self-restraint vs indulgence.
• Benefits of a hofstede analysis include that it is coherent, explains social behaviours and minimises cultural clashes. Limitations include confirmation bias, findings may only represent those working in the office and the perception of strengths and weaknesses.