psychology- social influence

• what is conformity


  change in behaviour or opinions as a result to peer pressure
• what are the three types of conformity

  identification, compliance and internalisation
• what is identification


  conforming to opinions and certain behaviour from a group we value
• duration of identification


  short term/ temporary
• what is compliance


  public change not private / superficial change
• compliance duration


  temporary
• what is internalisation


  deep type of conformity that is pubicly and private
• internalization duration


  permanent
• what are norms


  regulate behaviour groups/ individuals so not surprising attention to them
• what is the meaning of isi (informational social influence)


  you want to be correct and agree with the majority
• what process and conformity is isi

  cognitive process internalisation
• where is isi most likely to happen

  crisis situations new to a person or ambiguity
• what is ambiguity 


  unclear or confused
• what is normative social influence

  conforming to not be rejected and gain social social influence
• what process is nsi

  emotional process
• what type of conformity is nsi

  compliance
• where does nsi occur

  stressful situations,concerned with rejection, friends approval and strangers
• what is a strength of isi

  Lucas 2006 held a conformity study with two types of questions easy and difficult. conformity increased when there was more difficult questions an when they experiences ambiguity shows that isi is a valid explanation
• what is a limitation of nsi

  it does not predict conformity in every case and people who are less concerned with being liked are less likely to conform
• limitation of nsi evidence

  Mc Ghee and Trivan found students who are N affiliators are more likely to conform in a conformity experiment
• what are N affiliators

  people who want to relate or connect with others
• what was Ash study aim of 1951

  to see if people conform to a group who are all giving a wrong answer
• what did Asch find

  conformity an be reduces when there is another dissenter
• what is a dissenter

  a fake participant who knows the aim of the study
• what does a dissenter do

  acts as a social support and against majority and reduces isi as there is no alternative source of info
• percentage of people who conform to Asch study

  36.8%
• percentage of people from Asch study who never conformed

  25%
• what was the sample of ppts of Asch study

  123 male Americans and 6 confederates
• 4 ways to evaluate a theory

  supporting evidence, opposing research, different theories, applications
• what was the procedure

  3 comparison lines with different size line x is x similar to one other line and confederate all said the same answer participents