How memory is stored, transferred between different stores, retrieved and forgotten. 3 stores:sensory register STM, LTM. SR contains one subsection for each of the 5 senses, huge capacity, duration of less than half a second. SR → STM. STM is acoustically encoded, maintenance rehearsal occurs when we repeat new things to ourselves allowing it to be kept in STM. prolonged maintenance rehearsal allows it to pass to LTM, a lack of rehearsal causes forgetting.