primary research

• What is the purpose of market research?

  To collect information about the market or what customers want to help a business be more successful.
• What are the two main types of market research?

  Primary and secondary market research.
• What is primary market research also known as?

  Field research.
• What does primary market research involve?

  Collecting new data and information that has not been collected before.
• What is a key benefit of primary research?

  It provides customized research specific to the business's circumstances.
• What are some methods of conducting primary research?

  Surveys, questionnaires, focus groups, and observations.
• What is the purpose of a survey in market research?

  To ask questions to get opinions and learn about customers' experiences with a product or service.
• What is a questionnaire?


  A set of questions designed to find out customers' opinions.
• What types of questions are included in a questionnaire?

  Open and closed questions.
• What is an open question?

  A question that aims to get detailed opinions and allows customers to respond in their own words.
• Give an example of an open question.


  ‘What do you think of our new latte and why?’
• What is a closed question?

  A question that does not allow respondents to give reasons for their responses.
• Give an example of a closed question.

  ‘Do you like our new latte – yes or no?’
• What is a focus group?

  A group interview where people are asked questions or given scenarios to provide opinions about a product or service.
• Why is the size of a focus group important?

  If the group is too small, not enough opinions will be gathered; if too big, some may not get a chance to contribute.
• What do observations in market research involve?

  Watching customers to find out their reactions to certain products or services.
• What is one advantage of primary research?

  It provides detailed information specific to the business.
• What is one disadvantage of primary research?

  It can be time-consuming.
• What is another advantage of primary research?

  It is relevant and up to date.
• What is a disadvantage of primary research regarding data collection?

  It can sometimes be difficult to collect.
• What type of data can primary research gather?

  A mixture of quantitative and qualitative data.
• What are the advantages and disadvantages of primary research?

  Advantages:

  • Specific to the business
  • Provides detailed information
  • Relevant and up to date
  • Can gather a mixture of quantitative and qualitative data

  
  

  Disadvantages:

  • Time-consuming
  • Expensive
  • Sometimes difficult to collect