Multistore memory model

• What is the focus of the study material on memory?

  It discusses the application of memory strategies and coping with stressful situations.
• Who proposed the Multi-Store Model of memory?

  Atkinson and Shiffrin.
• How is information transferred in the Multi-Store Model?

  Information is transferred in a linear sequence like a computer.
• What is the first stage of memory according to the Multi-Store Model?

  Sensory memory.
• What happens to information in sensory memory?

  It is detected by sense organs and enters sensory memory.
• What occurs if information in sensory memory is attended to?

  It is given meaning and passed to short-term memory.
• What are the three types of memory mentioned?

  Sensory memory, short-term memory, and long-term memory.
• What is encoding in the context of memory?

  Encoding is the way information is changed so it can be stored.
• What is the capacity of short-term memory?

  It holds 5-9 items.
• What is the duration of information in short-term memory?

  Information lasts up to 30 seconds.
• How can information in short-term memory be enhanced?

  By chunking and rehearsing.
• What is the capacity of long-term memory?

  It has unlimited capacity.
• What makes long-term memory permanent?

  It is retained over time through encoding and rehearsal.
• What is the role of rehearsal in memory?


  Rehearsal helps to transfer information from short-term memory to long-term memory.
• How does selective attention function in memory processing?

  It filters and focuses on relevant stimuli while ignoring irrelevant information.
• What is a memory trace?

  A memory trace is the representation of information stored in memory.
• What are the key components of the Multi-Store Model of memory?

  • Sensory Memory: Receives all information, unlimited capacity, duration up to a few seconds.
  • Short-Term Memory: Holds 5-9 items, duration up to 30 seconds, enhanced by chunking and rehearsal.
  • Long-Term Memory: Unlimited capacity, permanent storage, information retained over time.
• What are the processes involved in memory?

  • Encoding: Changing information for storage.
  • Storage: Retention of information over time.
  • Retrieval: Recovering stored information.
• What are the strategies for improving memory retention?

  • Chunking: Breaking information into smaller units.
  • Rehearsal: Repeating information to enhance retention.
  • Selective Attention: Focusing on relevant stimuli while filtering out distractions.