reasons for failure (PGs)

• size - smaller groups can be overlooked
• size - fewer members raising funds, so harder to achieve campaign goals
• resources - groups with less funding struggle to organise effective campaigns, hire lobbyists, mobilise supporters
• resources - a lack of resources lessens the chance of these groups being heard
• strategic position/expertise - groups not considered important to the government are ignored
• strategic position/expertise - Plane Stupid failed because they were up against the financial sector
• degree of alignment with gov policy - if disaligned, unlikely to influence the gov
• degree of alignment with gov policy - Stop the War Coalition unsuccessful in 2003
• public sentiment - public mood can turn politicians against certain groups