It is a process of systematic inquiry that entails the collection of data, the documentation of critical information, and the analysis and interpretation of that data or information.
Qualitative Research
Based on non-numerical data. A subjective approach to understanding human behavior, experiences, and perspectives. Collects data through interviews, observations, and focus groups.
Quantitative data
Based on numerical data. An objective approach that focuses on numerical data and statistical analysis. Collects data through surveys, questionnaires, and experiments.
Creswell, 2013
Quantitative research explains phenomena by eliciting numerical data that are analyzed using statistics. Quantitative research is concerned with numbers, statistics, and the relationship between events/numbers.
CAP way
Cognitive - Knowledge, Affective - Heart, Psychomotor - using hands