How do positive and negative reinforcement differ in Skinner's Box experiment?
Positive reinforcement involves receiving a reward to reinforce behaviour, while negative reinforcement involves taking away an unpleasant consequence to reinforce behaviour.
by focusing on behaviour which can be observed and measured empirically increases the scientific credibility of psychology.
has led to the development of treatments and therapies for serious mental conditions
what are the cons of the behaviourist approach
his overuse of animals as research isn't done on humans due to their free will. although he opposes this with his view that free will is an illusion as its a result of conditioning, making it questionable
unethical, skinners box contributed to animal cruelty as well as experiments on little albert which failed to protect him from psychological harm.