Cue that makes p unconsciously aware or workout what researcher expects resulting in change in natural behaviour.
Demand Characteristics (DC) How it can be controlled
•Use cover story=prevent discovering aim or withhold aspects of aim)
•Single blind procedure
•Independent groups or matched pairs
Investigator Effects- Impact on DV
Anything that investigator does to influence participants performance in study which can result in alterations to natural behaviour to fulfil investigators expectations (Direct: interaction with p) (Indirect: Investigator designing study)
Investigator Effects- How it can be controlled
•Use investigators who not aware of aim (double blind)
•Randomly allocate p into groups
•Standardised procedure
Participant Variables- Impact on DV
Individual difference between conditions e.g. Age, IQ, Gender
Participant Variables- How it can be controlled
•Conduct a pilot study to cosider if V will have impact on studys result
•Random allocation
•Matched pairs
Situational Variable- Impact on DV
Features of a research situation that may influence acts as EV or confounding variables e.g. order effects