Beta Bias

• Beta Bias is when research underestimates differences between men and women. This often occurs when female participants are not included in research. Findings from male only samples are assumed to apply to females regardless.
• An example of beta bias can be seen in animal research with male animals. Researchers assume what is true for males would be true for females. This is proven not to be true for example, females can show a tend and befriend response instead of fight or flight.