2019 election

• TO was 67%
• Cons won with 365 seats to Labour's 203
• SNP made gains from their fall in 2017 -> 48/59 seats
• following the close election + minority government of 2017, both parties suffered division
• Lab's vote collapsed + Cons won biggest majority since 1987 (80 seats)
• Boris Johnson - Cons, clear message on Brexit, did not campaign much relying on London Mayor media profile
• Jeremy Corbyn - Lab, not as enthusiastic and determined as in 2017, and unclear in policy-making
• Nicola Sturgeon - SNP, positive image in Scotland
• Jo Swinson - Lib Dem, lacked sincerity and pledged to repeal Article 50, alienating voters
• Campaign - was subdued, winter campaign and also Johnson was largely absent
• Campaign - head-to-head debate of Johnson versus Corbyn
• Campaign - Labour campaign was solid, with public speeches but could not whip up enthusiasm
• Campaign - social media attack ads prevalent
• Class - Cons won across all class groups, with a higher proportion of votes from C2 and DE
• Regional - Cons dominated rural + south, and gained in north and industrial areas
• Regional - Scotland dominated by SNP
• Ethnicity - BAME voters favoured Lab than Cons, 64%-20%
• Ethnicity - Cons won white vote, 48-29%
• Age - younger voters more likely to vote Lab and older Cons
• Gender - 18-24, 65% women for Lab, and 46% men