Persuasive Writing

• Persuasive Text - Its purpose is to persuade the reader to come to the same opinion as the writer.
• What is the purpose of Persuasive Text?

  To convince the reader
• Persuasion Structure (OAAAC):

  • Opinion
  • Argument 1
  • Argument 2
  • Argument 3
  • Conclusion
• Structure of Writing a Persuasive Text (IBC):

  • Introduction
  • Body
  • Conclusion
• Introduction - What is the writing about and what is your opinion?
• Body - Arguments to support your opinion
• Conclusion - Repeat your point of view
• Language Features of Persuasive Text (UIAC):

  • Usually written in present tense
  • Includes logical connectives to link ideas & Use emotive language
  • Ask rhetorical questions
  • Counterarguments from the other point of view & Try and use some facts as well as opinions
• Cohesive Devices (AFCCCTEEC):

  • Addition
  • Furthermore
  • Contrast
  • Comparison
  • Cause and Effect
  • Time Sequence
  • Emphasis
  • Exemplification
  • Concession
• Addition - Additionally
• Furthermore - Furthermore
• Contrast - However, On the other hand
• Comparison - Similiarly, Likewise
• Cause and Effect - As a result, Therefore
• Time Sequence - Subsequently, Meanwhile
• Emphasis - Indeed, Certainly
• Exemplification - For example, In particular
• Concession - Admittedly, Nevertheless
• Use of Emotive Words (HCPJ):

  • Appeal to Hope and Aspiration
  • Appeal to Compassion and Empathy
  • Appeal to Patriotism
  • Appeal to Justice and Fairness
• Appeal to Hope and Aspiration - "Together, we can build a brighter future for generations to come."

  "Let's strive for a world where every child has equal opportunities to succeed.
• Appeal to Compassion and Empathy - "Consider the struggles of those less fortunate, and let's extend a helping hand."

  "Think of the vulnerable members of our society who rely on our support and kindness."
• Appeal to Patriotism - "It's time to show our unwavering commitment to our country's prosperity and security."

  "Let's come together to uphold the values that define our nation."
• Appeal to Justice and Fairness - "We must ensure that everyone has access to the same rights and opportunities."

  "Let's strive for a society where justice prevails for all, regardless of background."
• Rhetorical Questions - Questions asked merely for effect with no answer expected. EXAMPLES:

  "Isn't it time to take a stand against injustice?"

  "Why should we continue to ignore the evidence before us?"

  "Isn't it time to invest in solutions that prioritize the health and well-being of our communities?"
• Counterarguments from the other point of view & try and use some facts as well as opinions.

  EXAMPLES:

  "Some economists suggest that raising the minimum wage could lead to job cuts and business closures, particularly for small businesses operating on narrow profit margins."

  "Opponents argue that the implementation of universal healthcare might lead to increased taxes, compromising individual financial autonomy and burdening the economy in the long term