Cohen (1972) used the concept of the Deviancy Amplification Spiral to explain his viewpoint - The media sensationalized small-scale fights between these youth subcultures at seaside resorts, creating a Moral Panic by portraying them as violent and uncontrollable - The 'Folk Devils' (the Mods and Rockers) were demonized as threats to social order - This led to increased police presence and public outrage, which, in turn, amplified the perception of deviance, even though the actual incidents were relatively minor