region

• Relevant - divides when voting e.g. in 2017 55% of Londoners voted for Labour
• Relevant - important when considering devolution e.g. NI coalition means no major parties stand and Scotland has become dominated by SNP - 56/59 seats in 2015
• Not relevant - there is more class variation than geographical. Labour strongholds like Northern England, Wales and Scotland were more economically depressed -> evidenced in 2015 when Cons remained strong in Southern England
• Not relevant - 1979 all regions swung Cons
• Not relevant - in 1997 Labour gained across all regions