due to the participants background (e.g likes and interests)
investigator variables
due to behavior exhibited by the investigator, unconsciously conveying experimenter bias (e.g being rude to a participant)
demand characteristics
unnatural behavior as a result of cues from the researcher or situation, which are interpreted as revealing the purpose of the experiment. could cause social desirability bias, and affect results.
social desirability bias
answering in a manner that will be favorable by others (e.g telling your doctor that you exercise 5x a week, rather than the actual amount of 3x)
social desirability bias (simple)
giving people the answer you think they would like to hear
investigator effects
effect of investigators un/conscious behavior (e.g design of the stud, selection and interaction with participants)
randomisation
the use of chance, to control the effects of bias (e.g when making decisions, designing order and conditions)
standardisation
ensuring everything is the same- formalised procedures and instructions for all participants (e.g everyone takes the same memory test)
mundane realism
measure of external validity. recording the extent to which experimental findings can be generalised for the real world
mundane realism (simple)
how natural an experiment seems, and how close it is to real life
the pilot study (simple)
a practice version
the pilot study
small scale version to allow a researcher to test run and modify if necessary before the experiment takes place
pilot study- self report
surveys and interviews, questions can be trialed in advance to remove or reword any ambiguous questions that may cause confusion
single blind procedure
only doctor knows the aim of the experiment, to control confounding effects of demand characteristics
double blind procedure
doctor and patients are unaware of the aim of the experiment, an independent individual only knows which is real and placebo
placebo
a substance with no therapeutic effect, used as a control
extraneous variable
all variables other than the independent variable- need to be controlled
confounding variable
type of extraneous variable that can't be controlled. produces an unwanted effect on dependent variable and distorts findings by obscuring the effect of the independent variable
quantitative data
numerical basis (e.g stress ratings)
qualitative data
non numerical, narrative or descriptive form (verbal, reports)
experimental methods
researcher always intervenes directly by manipulating the situation, one variable is always changed (IV)